How well do you handle change?
How good are you at motivating change?
There are two basic reasons why people do not change.
1. They don’t believe what they are being told or shown. Our decisions reflect what we believe. We say a whole lot of stuff, but most of it is just that – stuff. To really know what a person believes, you must watch what they do, not just listen to what they say. Actions identify beliefs. Nothing else does. People move toward what they actually believe.
2. They don’t change because they value what they presently possess more than what is being offered. What you present may be wonderful, but it must not only be better than what they currently have, but the gain promised must be significant enough to convince them to shatter their personal comfort zone and begin work on another. Two intangibles that rank near the top of every human’s list of things most valued: comfort and familiar.